Who We Are
We Help Aspiring Entrepreneurs Turn Ideas Into Businesses That Thrive
At Mindset2Market, we believe clarity is the bridge between an idea and a successful launch.
Our mission is simple: to make entrepreneurship practical, possible, and psychology-driven for everyday people — especially first-time founders who feel stuck, overwhelmed, or unsure where to begin.
We help you cut through noise, reduce overthinking, and move forward with a clear plan you can trust.
Our Story
Starting a business shouldn’t feel confusing or out of reach.
We created Mindset2Market after realising a simple truth:
Most ideas don’t fail — they stay trapped in someone’s notes because the founder lacked clarity, structure, or support.
So we built a platform designed to help first-time founders move from overwhelm → clarity → action, using a psychology-driven approach rooted in real behaviour research.
Every M2M tool, call, and course is built around one core framework:
The M2M Launch Journey
Idea → Clarity → Plan → Action → First Offer → Growth (Coming Soon)
Our promise is simple:
You’ll always know what you’re doing, why you’re doing it, and what comes next.
Our Services at a Glance
Gain Direction
Clarity Call
A focused 45-minute session to refine your idea and leave with a clear, actionable plan.
Launch Journey Stage: Idea → Clarity
Get the Tools
Launch Clarity Kit
A self-paced toolkit to define your business “why”, validate your idea, and outline your plan.
Launch Journey Stage: Clarity → Plan
Build and Launch
30-Day Launch Coaching
Personalised weekly support to move from clarity to action and launch your first offer.
Launch Journey Stage: Plan → Action → First Offer
Go All In
Start My Business From Scratch
A full step-by-step course guiding you from idea to launch with clarity, strategy, and confidence.
Launch Journey Stage: Full Journey
What We’ve Achieved So Far
200+ ideas empowered through clarity sessions and resources.
75+ hours of research poured into tools and frameworks.
Countless breakthroughs for aspiring founders who now have the confidence to launch.
The People behind the scene-Meet our team
We’re a passionate, founder-focused team united by one mission:
helping first-time entrepreneurs launch with clarity, structure, and confidence.
Michelle Uwakwe
Co-Founder
Clarity Strategist & Early Stage Behaviour Specialist
Michelle helps founders start clear, not confused. Drawing on strategy, founder behaviour research, and real-world experience, she specialises in helping new entrepreneurs overcome overthinking, choose the right idea, and take confident first steps.
George Egbunine
Co-Founder
Personal Branding Specialist
George helps early-stage founders show up with confidence and credibility from day one. He builds brands that feel authentic, strategic, and aligned with each founder’s goals and identity.
Uday Simha
Co-Founder
Content Director
Uday designs the learning experiences behind M2M. He turns complex business concepts into simple, actionable frameworks — helping founders understand, apply, and execute without overwhelm.
Let’s Grow Together
Whether you’re still shaping your idea or ready to launch, we’re here to help you gain clarity, take action, and build something real.
Clarity today. Action tomorrow.
Your launch begins with one step.